Market Share by Top Websites

1 LinkedIn Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Criteo Advertiser is still behind LinkedIn Advertiser in all market share segments.

Websites Categories

1 LinkedIn Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Science & Education and 12 other categories.

2 Criteo Advertiser is leading in Lifestyle, E-commerce & Shopping, Vehicles, Games and 4 other categories.

Geography

1 LinkedIn Advertiser is leading in most countries, including United States, United Kingdom, India, Canada and 152 other countries.

2 Criteo Advertiser is leading in Japan, Russia, South Korea, Taiwan and 5 other countries.