Market Share by Top Websites

1 Twitter Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo Advertiser is clearly lagging behind, losing to Twitter Advertiser in all segments.

Websites Categories

1 Twitter Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, Finance and 16 other categories.

2 Criteo Advertiser is leading in Lifestyle, Vehicles, E-commerce & Shopping and Home & Garden.

Geography

1 Twitter Advertiser is leading in most countries, including United States, Japan, United Kingdom, Canada and 127 other countries.

2 Criteo Advertiser is leading in Russia, South Korea, Taiwan, Poland and 29 other countries.