Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Twitter Advertiser is clearly lagging behind, losing to Criteo Advertiser in all segments.

Websites Categories

1 Twitter Advertiser has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 151 other categories.

2 Criteo Advertiser is leading in Shopping, Clothing, Travel, Accommodation & Hotels and 65 other categories.

Geography

1 Criteo Advertiser is leading in most countries, including France, Russia, Ukraine, Poland and 93 other countries.

2 Twitter Advertiser is leading in United States, Japan, United Kingdom, Canada and 76 other countries.