Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Nielsen NetRatings is still behind Lotame in all market share segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 191 other categories.

2 Nielsen NetRatings is leading in Business & Industry, Marketing & Advertising, Food & Drink, Autos & Vehicles and 37 other categories.


1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Turkey and 191 other countries.

2 Nielsen NetRatings is leading in Italy, Australia, Bulgaria, New Zealand and 8 other countries.