Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites and The Entire Web.

2 Lotame is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 161 other categories.

2 Nielsen NetRatings is leading in Business & Industry, Marketing & Advertising, Food & Drink, Autos & Vehicles and 62 other categories.


1 Lotame is leading in most countries, including United States, Indonesia, Brazil, India and 178 other countries.

2 Nielsen NetRatings is leading in Italy, Australia, Bulgaria, Hong Kong and 16 other countries.