1
Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Nielsen NetRatings is clearly lagging behind, losing to Lotame in all segments.
1
Lotame has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Science & Education, Adult and 18 other categories.
2
Nielsen NetRatings is leading in Games and Arts & Entertainment.
1
Lotame is leading in most countries, including United States, Indonesia, Taiwan, China and 153 other countries.
2
Nielsen NetRatings is leading in Italy, Australia, Bahamas, Virgin Islands, U.S. and 2 other countries.