Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 236 other categories.

2 Unica hasn't got a lead over Lotame in any websites category.


1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 200 other countries.

2 Unica is leading in Gambia and Virgin Islands Republic.