Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Web Traxs is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 214 other categories.

2 Web Traxs is leading in Business & Industry, Industrial Goods & Services, Construction & Maintenance, Consumer Electronics and 9 other categories.

Geography

1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 177 other countries.

2 Web Traxs is leading in Gambia, Dominica, Guyana, Aruba and 4 other countries.