Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 142 other categories.

2 WebTrends is leading in Business & Industry, Health, Law & Government, Law and 80 other categories.


1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 124 other countries.

2 WebTrends is leading in Portugal, Belgium, Germany, Canada and 51 other countries.