Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Analytics is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Yahoo Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Construction & Maintenance, Health and 172 other categories.

2 Lotame is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 61 other categories.


1 Lotame is leading in most countries, including Indonesia, Brazil, Italy, India and 166 other countries.

2 Yahoo Analytics is leading in United States, Canada, Hong Kong, Nigeria and 34 other countries.