Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Analytics is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Yahoo Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Construction & Maintenance, Health and 157 other categories.

2 Lotame is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 75 other categories.

Geography

1 Lotame is leading in most countries, including Brazil, Indonesia, Italy, United Kingdom and 192 other countries.

2 Yahoo Analytics is leading in United States, Taiwan, China, Iceland and 24 other countries.