Market Share by Top Websites

1 Luminate is leading in Top 1M Sites and The Entire Web.

2 OMG is leading in Top 100K Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 221 other categories.

2 OMG is leading in Coupons, Airlines & Airports and Horses.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, Russia and 146 other countries.

2 OMG is leading in Haiti and Botswana.