Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mediaplex is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 180 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Makes & Models, Recreation & Hobbies and 26 other categories.


1 Mediaplex is leading in most countries, including United Kingdom, Germany, India, Australia and 70 other countries.

2 Nielsen Display Ads is leading in France, United States, Belgium, Canada and 67 other countries.