Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind Mediaplex in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 215 other categories.

2 Platform161 is leading in Social Sciences.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, Germany, France and 127 other countries.

2 Platform161 is leading in Netherlands, Sweden, Iceland, Martinique and 2 other countries.