Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 206 other categories.

2 Plista is leading in Newspapers, Magazines & E-Zines, Public Health & Safety, Child Health and 3 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, India and 120 other countries.

2 Plista is leading in Germany, Poland, Netherlands, Switzerland and 6 other countries.