Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mercent is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 212 other categories.

2 Mercent is leading in Sports, Flowers, Holidays and Book Retailers.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 168 other countries.

2 Mercent is leading in Brunei Darussalam, Bermuda, Aruba, Namibia and 3 other countries.