Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 204 other categories.

2 Mercent is leading in Coupons, Sports, General Merchandise, Flowers and 2 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, United Kingdom and 164 other countries.

2 Mercent is leading in Maldives, Namibia, Northern Mariana Islands, Saint Kitts And Nevis and 3 other countries.