Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 203 other categories.

2 Mercent is leading in Sports, General Merchandise, Flowers, Holidays and one other category.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Germany and 170 other countries.

2 Mercent is leading in Brunei Darussalam, Saint Lucia, Maldives, Macao and one other country.