Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mercent is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 202 other categories.

2 Mercent is leading in Sports, Skin Care, Flowers, Book Retailers and one other category.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 160 other countries.

2 Mercent is leading in Bhutan, Saint Kitts, Brunei Darussalam, Bermuda and 4 other countries.