Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 156 other categories.

2 Mercent is leading in Clothing, Sports, Products & Shopping, Food & Grocery Retailers and 8 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 139 other countries.

2 Mercent is leading in Brunei Darussalam, Belize, Botswana, Bolivia and 6 other countries.