Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 87 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, Law & Government, Accommodation & Hotels and 6 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 51 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Ireland and one other country.