Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 85 other categories.

2 Open AdExchange is leading in Travel, Real Estate, Newspapers, Law & Government and 7 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Russia and 42 other countries.

2 Open AdExchange is leading in Denmark, United Arab Emirates, Sweden and Romania.