Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Games and 52 other categories.

2 Open AdExchange is leading in Marketing & Advertising, News & Media, Real Estate, Newspapers and 10 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, India and 47 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Guatemala.