Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 87 other categories.

2 Open AdExchange is leading in Travel, Newspapers, Visual Arts & Design, Computer Hardware and 5 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Portugal and 61 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Guatemala and one other country.