Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Games and 43 other categories.

2 Six Apart Advertising is leading in People & Society, Arts & Entertainment, News & Media, Humor and 37 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, India and 42 other countries.

2 Six Apart Advertising is leading in China, Denmark, Indonesia, Bangladesh and one other country.