Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 70 other categories.

2 Six Apart Advertising is leading in Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 32 other categories.

Geography

1 Mercent is leading in most countries, including United States, Russia, United Kingdom, France and 48 other countries.

2 Six Apart Advertising is leading in Netherlands, Bulgaria, Israel, Philippines and 3 other countries.