Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, StackAdapt is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 85 other categories.

2 StackAdapt is leading in Nursery & Playroom and Celebrities & Entertainment News.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, India, Canada and 48 other countries.

2 StackAdapt is leading in Egypt and United Arab Emirates.