Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 80 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, News & Media, Gay, Lesbian, & Bisexual and 15 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 45 other countries.

2 Total Media is leading in Israel, Mexico, Chile, Denmark and 2 other countries.