Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Home & Garden and 49 other categories.
Total Media is leading in People & Society, Religion & Spirituality, News & Media, Arts & Entertainment and 31 other categories.
Mercent is leading in most countries, including United States, Canada, United Kingdom, Spain and 79 other countries.
Total Media is leading in Israel, Venezuela and Togo.