Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 188 other categories.

2 Mercent is leading in Coupons, Fishing, General Merchandise, Gifts and 3 other categories.


1 Turn is leading in most countries, including United States, France, Great Britain, Brazil and 139 other countries.

2 Mercent is leading in Uruguay, Botswana, Timor-leste, Namibia and 8 other countries.