Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 174 other categories.

2 Mercent is leading in Fishing, Animal Products & Service, General Merchandise, Holidays and 3 other categories.


1 Turn is leading in most countries, including United States, United Kingdom, Japan, Italy and 94 other countries.

2 Mercent is leading in Mauritius, Tanzania, Guam, Guyana and 22 other countries.