Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mercent is still behind Twitter Advertising in all market share segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 222 other categories.

2 Mercent is leading in Fishing and Holidays.

Geography

1 Twitter Advertising is leading in most countries, including United States, United Kingdom, Japan, Spain and 154 other countries.

2 Mercent is leading in Guam, French Polynesia, Bahamas, Macao and 3 other countries.