Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, News & Media and 61 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Health and 36 other categories.


1 Mercent is leading in most countries, including Peru, Uruguay, Tanzania, Mauritius and 47 other countries.

2 Underdog Media is leading in United States, United Kingdom, India, Canada and 36 other countries.