Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Mercent is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, News & Media and 63 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Video Games and 35 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Germany and 32 other countries.

2 Mercent is leading in Canada, Romania, Finland, Viet Nam and 29 other countries.