Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 70 other categories.
Mercent is leading in Shopping, Clothing, Games, Home & Garden and 30 other categories.
Mercent is leading in most countries, including United States, Canada, Philippines, Romania and 42 other countries.
YuMe is leading in Spain, Sweden, Argentina, India and 29 other countries.