Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 66 other categories.
Mercent is leading in Shopping, Clothing, Home & Garden, Games and 32 other categories.
Mercent is leading in most countries, including United States, Canada, United Kingdom, Australia and 61 other countries.
YuMe is leading in Spain, India, Sweden, Germany and 19 other countries.