Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 64 other categories.
Mercent is leading in Shopping, Clothing, Health, Games and 44 other categories.
Mercent is leading in most countries, including United States, Canada, United Kingdom, Russia and 36 other countries.
YuMe is leading in Spain, Sweden, Mexico, India and 25 other countries.