Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 71 other categories.

2 Mercent is leading in Shopping, Clothing, Games, Home & Garden and 31 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Russia and 52 other countries.

2 YuMe is leading in Spain, Sweden, Mexico, India and 24 other countries.