Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 64 other categories.

2 Mercent is leading in Shopping, Clothing, Health, Home & Garden and 44 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Australia, Ukraine and 31 other countries.

2 YuMe is leading in Spain, Sweden, India, Mexico and 30 other countries.