Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 64 other categories.
Mercent is leading in Shopping, Clothing, Health, Home & Garden and 46 other categories.
Mercent is leading in most countries, including United States, Canada, India, Germany and 36 other countries.
YuMe is leading in Spain, France, Sweden, Italy and 22 other countries.