Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 60 other categories.
Mercent is leading in Shopping, Clothing, Health, Games and 45 other categories.
YuMe is leading in most countries, including Spain, Sweden, Mexico, India and 32 other countries.
Mercent is leading in United States, Canada, United Kingdom, Russia and 26 other countries.