Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 72 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Shopping, Health, Finance and 58 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Australia and 44 other countries.

2 Microsoft adCenter Conversion is leading in France, Bulgaria, Spain, Taiwan and 10 other countries.