Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 85 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Finance, Software and 58 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Thailand and 45 other countries.

2 Microsoft adCenter Conversion is leading in France, Italy, Korea Republic, Finland and 13 other countries.