Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Internet & Telecom, Arts & Entertainment and 75 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Shopping, Health, Finance and 63 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Germany and 50 other countries.

2 Microsoft adCenter Conversion is leading in France, Taiwan, Colombia, Italy and 8 other countries.