Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 95 other categories.
Newtention is leading in News & Media, Agriculture & Forestry, Technology News and Jewelry.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 24 other countries.
Newtention is leading in Germany, Russia and Belgium.