Microsoft adCenter Conversion is leading in Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 90 other categories.
Newtention is leading in News & Media, Technology News, Agriculture & Forestry, Jewelry and one other category.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 23 other countries.
Newtention is leading in Germany, Italy, Austria, Singapore and 3 other countries.