Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 105 other categories.
Newtention is leading in News & Media, Agriculture & Forestry, Technology News, Performing Arts and one other category.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 35 other countries.
Newtention is leading in Germany, Italy and Japan.