Market Share by Top Websites

1 OMG is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Travel, Arts & Entertainment and 64 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Finance, Real Estate and 55 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, Poland, Russia and 37 other countries.

2 Microsoft adCenter Conversion is leading in United States, France, Australia, Canada and 16 other countries.