Market Share by Top Websites

2 Microsoft adCenter Conversion is leading in Top 1M Sites.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 89 other categories.

2 Open AdExchange is leading in News & Media, Newspapers, Visual Arts & Design, Performing Arts and one other category.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 25 other countries.

2 Open AdExchange is leading in Denmark and Sweden.