Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 93 other categories.
Open AdExchange is leading in News & Media, Newspapers, Performing Arts, Visual Arts & Design and 3 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 31 other countries.
Open AdExchange is leading in Denmark, Norway and Sweden.