2
In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Open AdExchange in all segments.
1
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Food & Drink, Health and one other category.
2
Open AdExchange is leading in Arts & Entertainment, Home & Garden and Jobs & Career.
1
Microsoft adCenter Conversion is leading in most countries, including United States, Argentina, Canada, France and 6 other countries.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.