Market Share by Top Websites

1 PayClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to PayClick in all segments.

Websites Categories

1 PayClick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 72 other categories.

2 Microsoft adCenter Conversion is leading in Health, Finance, Software, Accommodation & Hotels and 55 other categories.

Geography

1 PayClick is leading in most countries, including Italy, Germany, France, Spain and 38 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, South Korea and 14 other countries.