Market Share by Top Websites

1 PayClick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to PayClick in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Finance and 61 other categories.

2 PayClick is leading in People & Society, Arts & Entertainment, News & Media, Food & Drink and 51 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, Canada, United Kingdom, France and 31 other countries.

2 PayClick is leading in Italy, Germany, Russia, Switzerland and 6 other countries.