Market Share by Top Websites

1 PayClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to PayClick in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 62 other categories.

2 PayClick is leading in People & Society, Arts & Entertainment, News & Media, Sports and 53 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 25 other countries.

2 PayClick is leading in Italy, Germany, Spain, Switzerland and 7 other countries.