Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 90 other categories.

2 Microsoft adCenter Conversion is leading in Health, Computer & Electronics, Finance, Software and 44 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Germany and 56 other countries.

2 Microsoft adCenter Conversion is leading in United States, India, Canada, Mexico and 8 other countries.