Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Microsoft adCenter Conversion is still behind Platform161 in all market share segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 71 other categories.

2 Microsoft adCenter Conversion is leading in Health, Computer & Electronics, Finance, Software and 51 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 25 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, India and 16 other countries.