Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Finance and 76 other categories.
PocketCents is leading in Internet & Telecom, Arts & Entertainment, People & Society, News & Media and 38 other categories.
PocketCents is leading in most countries, including India, United Kingdom, Israel, Germany and 42 other countries.
Microsoft adCenter Conversion is leading in United States, Canada, China, Philippines and 12 other countries.