In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to PocketCents in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Finance and 77 other categories.
PocketCents is leading in Internet & Telecom, Arts & Entertainment, People & Society, News & Media and 34 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 25 other countries.
PocketCents is leading in India, Indonesia, Egypt, Spain and 8 other countries.