Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 74 other categories.
PocketCents is leading in Internet & Telecom, Arts & Entertainment, People & Society, News & Media and 28 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 39 other countries.
PocketCents is leading in Egypt, Ireland, Turkey and Greece.