Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Finance and 75 other categories.
PocketCents is leading in Internet & Telecom, Arts & Entertainment, People & Society, News & Media and 38 other categories.
PocketCents is leading in most countries, including India, Israel, Germany, France and 39 other countries.
Microsoft adCenter Conversion is leading in United States, Russia, China, South Africa and 10 other countries.