Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Finance and 76 other categories.
PocketCents is leading in Internet & Telecom, Arts & Entertainment, People & Society, News & Media and 36 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 29 other countries.
PocketCents is leading in Morocco, Bangladesh, Algeria, Belgium and one other country.