Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 72 other categories.
PocketCents is leading in Internet & Telecom, Arts & Entertainment, People & Society, News & Media and 30 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 21 other countries.
PocketCents is leading in Pakistan, Egypt, United Arab Emirates, Indonesia and 5 other countries.