Market Share by Top Websites

1 PointRoll is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Health and 68 other categories.

2 Microsoft adCenter Conversion is leading in Shopping, Computer & Electronics, Finance, Software and 42 other categories.

Geography

1 PointRoll is leading in most countries, including United States, India, Canada, Brazil and 33 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, Bulgaria, Israel and 11 other countries.