Market Share by Top Websites

1 PointRoll is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 68 other categories.

2 Microsoft adCenter Conversion is leading in Shopping, Computer & Electronics, Finance, Software and 55 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, Australia and 28 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, Mexico, Korea Republic and 16 other countries.