Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 70 other categories.

2 Microsoft adCenter Conversion is leading in Shopping, Computer & Electronics, Finance, Internet & Telecom and 54 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, Indonesia, Italy and 24 other countries.

2 PointRoll is leading in United States, Canada, India, Germany and 21 other countries.