Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 85 other categories.

2 Popin is leading in Arts & Entertainment, News & Media, Sports, Marketing & Advertising and 39 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, Korea Republic and 30 other countries.

2 Microsoft adCenter Conversion is leading in United States, France, Canada, India and 9 other countries.