Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 76 other categories.

2 Popin is leading in Arts & Entertainment, News & Media, Marketing & Advertising, Celebrities & Entertainment News and 25 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, France, Mexico, India and 27 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United Kingdom and 20 other countries.