Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 77 other categories.

2 PubExchange is leading in People & Society, Arts & Entertainment, News & Media, Food & Drink and 33 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including France, Mexico, Russia, Indonesia and 24 other countries.

2 PubExchange is leading in United States, Canada, India, Australia and 21 other countries.