Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 87 other categories.

2 PubExchange is leading in News & Media, People & Society, Career & Education, Universities & Colleges and 33 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, Russia, Italy and 23 other countries.

2 PubExchange is leading in United States, Canada, Australia, India and 16 other countries.