In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Pulse360 in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 87 other categories.
Pulse360 is leading in People & Society, Arts & Entertainment, News & Media, Celebrities & Entertainment News and 27 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 30 other countries.
Pulse360 is leading in Bulgaria, Indonesia, Malaysia and Paraguay.