Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 77 other categories.
Pulse360 is leading in People & Society, Arts & Entertainment, News & Media, Celebrities & Entertainment News and 22 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 24 other countries.
Pulse360 is leading in Poland, Japan and Indonesia.