Market Share by Top Websites

1 RichRelevance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to RichRelevance in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Health, Computer & Electronics, Finance and 67 other categories.

2 RichRelevance is leading in Shopping, Clothing, Arts & Entertainment, Consumer Electronics and 45 other categories.


1 RichRelevance is leading in most countries, including United States, Russia, United Kingdom, Germany and 55 other countries.

2 Microsoft adCenter Conversion is leading in Mexico, Philippines, South Africa, Romania and 10 other countries.