Market Share by Top Websites

1 Scripps Networks is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Scripps Networks in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 83 other categories.

2 Scripps Networks is leading in People & Society, Food & Drink, Cooking & Recipes, Religion & Spirituality and 11 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 21 other countries.

2 Scripps Networks is leading in Philippines, Japan, China, Pakistan and 5 other countries.