Market Share by Top Websites

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Shopzilla in all segments.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Clothing and 87 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Computer & Electronics, Finance and 42 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, Canada, United Kingdom, France and 27 other countries.

2 Shopzilla is leading in India, Malaysia, Germany, Australia and 18 other countries.