In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Shopzilla in all segments.
Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Clothing and 87 other categories.
Microsoft adCenter Conversion is leading in Business & Industry, Health, Computer & Electronics, Finance and 42 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, Canada, United Kingdom, France and 27 other countries.
Shopzilla is leading in India, Malaysia, Germany, Australia and 18 other countries.