Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 87 other categories.
Six Apart Advertising is leading in Arts & Entertainment, People & Society, News & Media, Humor and 28 other categories.
Six Apart Advertising is leading in most countries, including India, Argentina, Israel, New Zealand and 23 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, France, Canada and 18 other countries.