Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 105 other categories.
Social Dot Com is leading in Running.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 34 other countries.
Social Dot Com is leading in Sweden, Denmark, Dominican Republic, Norway and one other country.