Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 104 other categories.
Social Dot Com is leading in Web Hosting, Running and Cooking & Recipes.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 34 other countries.
Social Dot Com is leading in Germany, Belgium, Portugal and Puerto Rico.