Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 104 other categories.
Social Dot Com is leading in Running.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 34 other countries.
Social Dot Com is leading in Sweden, Norway, Poland, Netherlands and 3 other countries.