Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 106 other categories.

2 Microsoft adCenter Conversion is leading in Health, Finance, Insurance, Construction & Maintenance and 37 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 55 other countries.

2 Microsoft adCenter Conversion is leading in Bulgaria, Lithuania, Taiwan, Thailand and 6 other countries.