Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 83 other categories.

2 Spongecell is leading in People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 28 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, Canada, India and 22 other countries.

2 Spongecell is leading in United States, Australia, Spain, Netherlands and 19 other countries.