Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 77 other categories.

2 Spongecell is leading in Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 27 other categories.

Geography

1 Spongecell is leading in most countries, including United States, India, Germany, Italy and 34 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, Mexico, Argentina and 15 other countries.