Market Share by Top Websites

1 Spongecell is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 75 other categories.

2 Spongecell is leading in People & Society, Arts & Entertainment, Career & Education, News & Media and 21 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 32 other countries.

2 Spongecell is leading in Italy, Turkey, Israel, Brazil and 6 other countries.