Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 79 other categories.

2 Spongecell is leading in Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 30 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United Kingdom, India, France, Canada and 28 other countries.

2 Spongecell is leading in United States, Brazil, Japan, Spain and 13 other countries.