Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 73 other categories.

2 Spongecell is leading in People & Society, Arts & Entertainment, Internet & Telecom, Career & Education and 28 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 18 other countries.

2 Spongecell is leading in Taiwan, Pakistan, Turkey, Finland and 10 other countries.