Microsoft adCenter Conversion is leading in Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 92 other categories.
StackAdapt is leading in Cycling & Biking, Chats & Forums, Nursery & Playroom, Home & Garden and 2 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 25 other countries.
StackAdapt is leading in Egypt, United Arab Emirates and Denmark.