Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 106 other categories.
StackAdapt is leading in Cycling & Biking, Chats & Forums, Nursery & Playroom, Home & Garden and 2 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 39 other countries.
StackAdapt is leading in Egypt, Turkey, United Arab Emirates and Netherlands.