Microsoft adCenter Conversion is leading in Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 104 other categories.
StackAdapt is leading in Motorcycles, Cooking & Recipes, Home & Garden, Nursery & Playroom and 2 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 36 other countries.
StackAdapt is leading in New Caledonia and Egypt.