Microsoft adCenter Conversion is leading in Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 106 other categories.
StackAdapt is leading in Chats & Forums, Nursery & Playroom, Home & Garden, Cooking & Recipes and 2 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 31 other countries.
StackAdapt is leading in Egypt, Iraq, Netherlands and United Arab Emirates.