In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to TapIt! in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 84 other categories.
TapIt! is leading in Arts & Entertainment, News & Media, Video Games, Humor and 14 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 34 other countries.
TapIt! is leading in Italy, Poland, Viet Nam, Singapore and 6 other countries.