Microsoft adCenter Conversion is leading in Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 85 other categories.
TapIt! is leading in Arts & Entertainment, News & Media, Video Games, Jobs & Employment and 14 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 27 other countries.
TapIt! is leading in Viet Nam, Jamaica and Iran.