Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 92 other categories.
TapIt! is leading in Jobs & Employment, News & Media, Video Games, TV & Video and 14 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 33 other countries.
TapIt! is leading in Russia, Germany, Turkey, Indonesia and 7 other countries.