Microsoft adCenter Conversion is leading in Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 93 other categories.
TapIt! is leading in News & Media, Jobs & Employment, Video Games, TV & Video and 14 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 30 other countries.
TapIt! is leading in Germany, Bulgaria, Singapore, Kenya and 2 other countries.