Market Share by Top Websites

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 84 other categories.

2 TapIt! is leading in Arts & Entertainment, News & Media, Video Games, Humor and 14 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 34 other countries.

2 TapIt! is leading in Italy, Poland, Viet Nam, Singapore and 6 other countries.