Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 93 other categories.
TapIt! is leading in News & Media, Jobs & Employment, Video Games, Humor and 12 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, Great Britain, France, Canada and 31 other countries.
TapIt! is leading in Germany, Italy, Trinidad And Tobago, Ecuador and 11 other countries.