Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 94 other categories.
TapIt! is leading in News & Media, Jobs & Employment, Video Games, TV & Video and 12 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 31 other countries.
TapIt! is leading in Tuvalu, Romania, British Indian Ocean Territory, United Arab Emirates and 6 other countries.