Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 93 other categories.
TapIt! is leading in News & Media, Jobs & Employment, Video Games, Humor and 13 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Australia and 26 other countries.
TapIt! is leading in Russia, Germany, Colombia, Jamaica and 4 other countries.