Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Health, Finance, Travel and 63 other categories.

2 is leading in Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 58 other categories.


1 is leading in most countries, including Russia, Ukraine, Belarus, Germany and 46 other countries.

2 Microsoft adCenter Conversion is leading in United States, Canada, United Kingdom, Mexico and 16 other countries.