Market Share by Top Websites

1 is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, People & Society and 77 other categories.

2 Microsoft adCenter Conversion is leading in Health, Finance, Travel, Accommodation & Hotels and 49 other categories.


1 is leading in most countries, including Russia, Ukraine, Belarus, Germany and 29 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, France, India and 21 other countries.