Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 105 other categories.
Testnet is leading in Automotive Industry and Cooking & Recipes.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 43 other countries.
Testnet is leading in Belgium.