Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 71 other categories.

2 TripleLift is leading in Arts & Entertainment, Food & Drink, Cooking & Recipes, News & Media and 38 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including Canada, United Kingdom, France, Mexico and 31 other countries.

2 TripleLift is leading in United States, India, Germany, Brazil and 13 other countries.