Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 65 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Computer & Electronics, Finance and 53 other categories.

Geography

1 TripleLift is leading in most countries, including United States, Mexico, Brazil, Philippines and 27 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, Canada, France, India and 14 other countries.