Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Health, Computer & Electronics, Finance and 55 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 53 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, India and 24 other countries.

2 Microsoft adCenter Conversion is leading in France, Russia, Bulgaria, Israel and 12 other countries.