Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 179 other categories.

2 Microsoft adCenter Conversion is leading in Business Services, Computer Hardware, Credit, Loans & Mortgages, Public Health & Safety and 7 other categories.

Geography

1 Turn is leading in most countries, including United States, United Kingdom, Japan, Italy and 124 other countries.

2 Microsoft adCenter Conversion is leading in Kenya, Armenia and Oman.