Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Finance and 64 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, Arts & Entertainment, News & Media and 40 other categories.


1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Germany and 40 other countries.

2 Microsoft adCenter Conversion is leading in France, Indonesia, Philippines, Sweden and 17 other countries.