Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Finance and 68 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, Arts & Entertainment, News & Media and 45 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Germany and 42 other countries.

2 Microsoft adCenter Conversion is leading in Canada, France, Ukraine, Greece and 6 other countries.