Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 71 other categories.

2 Undertone Networks is leading in People & Society, News & Media, Arts & Entertainment, Sports and 54 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United Kingdom, Canada, France, India and 16 other countries.

2 Undertone Networks is leading in United States, Germany, Brazil, Indonesia and 14 other countries.