Market Share by Top Websites

1 Undertone Networks is leading in Top 100K Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Health, Computer & Electronics, Finance and 65 other categories.

2 Undertone Networks is leading in People & Society, News & Media, Arts & Entertainment, Shopping and 52 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, India, Russia and 17 other countries.

2 Undertone Networks is leading in United States, Brazil, Poland, Netherlands and 14 other countries.