In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Vertical Acuity in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 106 other categories.
Vertical Acuity is leading in Movies.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 35 other countries.
Vertical Acuity is leading in Romania and China.