In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Vocus in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 75 other categories.
Vocus is leading in People & Society, Arts & Entertainment, News & Media, Marketing & Advertising and 36 other categories.
Vocus is leading in most countries, including United States, India, Canada, Australia and 33 other countries.
Microsoft adCenter Conversion is leading in United Kingdom, France, Germany, China and 17 other countries.