In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Vocus in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 77 other categories.
Vocus is leading in Arts & Entertainment, People & Society, News & Media, Marketing & Advertising and 37 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, Australia, Spain and 22 other countries.
Vocus is leading in United States, India, Canada, Russia and 19 other countries.