Market Share by Top Websites

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Vocus in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 75 other categories.

2 Vocus is leading in People & Society, Arts & Entertainment, News & Media, Marketing & Advertising and 36 other categories.


1 Vocus is leading in most countries, including United States, India, Canada, Australia and 33 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, Germany, China and 17 other countries.