Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 106 other categories.
WebTrends Ads is leading in Chats & Forums, Agriculture & Forestry, Motorcycles and Movies.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 35 other countries.
WebTrends Ads is leading in Indonesia, Norway, Italy, El Salvador and 15 other countries.