Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 95 other categories.
WebTrends Ads is leading in Chats & Forums, Motorcycles and General Merchandise.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 31 other countries.
WebTrends Ads is leading in Egypt, Portugal, Belgium, Malaysia and 7 other countries.