Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 107 other categories.
WebTrends Ads is leading in Chats & Forums, Agriculture & Forestry, Motorcycles and Movies.
Microsoft adCenter Conversion is leading in most countries, including United States, Great Britain, France, Canada and 35 other countries.
WebTrends Ads is leading in Indonesia, Italy, Guatemala, Costa Rica and 16 other countries.