Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 107 other categories.
WebTrends Ads is leading in Movies, Motorcycles, Agriculture & Forestry and Chats & Forums.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, France and 29 other countries.
WebTrends Ads is leading in Japan, China, Costa Rica, Argentina and 3 other countries.