Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 131 other categories.

2 Microsoft adCenter Conversion is leading in Finance, Insurance, Financial Management, Business Services and 29 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Italy, Spain and 81 other countries.

2 Microsoft adCenter Conversion is leading in Philippines, Croatia, Tanzania, Ukraine and 4 other countries.