Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 154 other categories.

2 Microsoft adCenter Conversion is leading in Insurance, Business Services, Relationships & Dating, Products & Shopping and 23 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Italy, Spain and 109 other countries.

2 Microsoft adCenter Conversion is leading in Armenia, Jamaica, Finland and Sri Lanka.