Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 69 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 43 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 25 other countries.

2 YuMe is leading in Spain, India, Sweden, Germany and 22 other countries.