Market Share by Top Websites

1 YuMe is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 77 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 42 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Japan, Russia and 23 other countries.

2 YuMe is leading in Spain, Sweden, Mexico, Canada and 22 other countries.